This was my initial thought when I first signed up for Twitter several years ago. Twitter seems an unlikely and pointless platform – messages of 140 characters seemingly more in tune with the dark ages of text messaging.
It seems that this is a common problem as the ‘twittersphere’ is littered with accounts from people and companies that start their journey with gusto and quickly find they have no idea what to post and when. Hotels and restaurants seem amongst the worst at this…
Where Twitter excels is in its ability to deliver frequent, bite sized pieces of information to an interested audience. This can often be repeated as people commonly drop in and out of their timeline/feed so may miss the first time you post.
You and/or your marketing team should be able to come up with something interesting to say about your hotel or restaurant fairly regularly, so put together a simple social media plan and commit to posting regularly. You don’t need to post constantly – in fact this is one of my pet hates – those that fill up your timeline with endless drivel! – This quickly results in an unfollow 🙂 …
Twitter is great for keeping up with what’s happening in the industry, so my next problem was deciding who to follow and how to find them. There is of course a search option, but this can be random and unhelpful unless you know specifically who you are looking for and may result in endless hours searching to find people worthy of your time and interest.
One great way to find people and companies to follow is using twitter lists. Once you find someone to follow have a look at their profile and many will have lists and many of them are public.
These lists tend to be in specific categories so you can choose to trawl through and select someone to follow or if the list is public you can subscribe to the list. At Elite Search we have started to create some public lists on the topics that are of interest to us. So far we have 4 lists – Hospitality Business, Hotels and Hotel Chains, Hotels and Travel and Food and Food Blogs. We will continue to add to these over time so you are welcome to subscribe to the list or look through and cherry pick those of interest to follow – you may want to start your own lists which is easy – information here:-
Social media comes in all different types and guises and is constantly evolving. All have their good and bad point and largely a slightly different focus or target, but don’t forget about twitter as part of your social media strategy.
About the Author
Tim Johns is a former Hotelier and Managing Partner with Elite Search – a leading hospitality recruitment firm. For more information about Tim and Elite Search visit http://www.elitesearch.com.au and The Elite Hotelier http://www.elitehotelier.net