Whilst we are still in the early throes of 2016 I thought it a good time to share one of our favourite articles from 2015.

Published by Skift, the travel industry market intelligence platform (skift.com), is a light hearted but telling article and quiz – “Is It a Lifestyle Hotel or a Condom Brand?”

It just shows that perhaps you should be reining in some of those creative types when trying to create a new brand…

Take the quiz – I was surprised how many I got wrong… 🙂

See the article here