Category Sales

Using Instagram in Hospitality – a bit of a No-Brainer!

Many people thought Mark Zuckerberg crazy for spending US$1 billion to buy Instagram back in 2012, but now it has established itself as a leading social media channel. According to Statista (statista.com) Instagram had more than 700 million active users as of April 2017 and was continuing to grow at a pace. Whilst originally skewed […]

The Increasing Influence of Social Media and Review Websites…

In past posts on The Elite Hotelier we have discussed the importance of paying attention to reviews on social media and the major review websites. It is a well-trodden path and much written about subject and apparently everyone understands the increasing power of these sites and the importance to correctly manage the social media presence […]

Twitter – who do I follow?

How on earth do I find people and why would I bother to follow them? This was my initial thought when I first signed up for Twitter several years ago. Twitter seems an unlikely and pointless platform – messages of 140 characters seemingly more in tune with the dark ages of text messaging. It seems […]